Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Launch into your next adventure with new aviator, Keokea. This style combines flexible nylon with proprietary MauiBrilliantTM lenses to provide crisp optics in a lightweight and comfortable frame, suitable for all-day wear. Keokea offers a versatile sense of style in a staple aviator silhouette, making it the perfect companion for athletic or leisure escapades.