Founded in 1969, British luxury eyewear brand Cutler and Gross combines the finest Italian craftsmanship with irrefutably cool style. Since its establishment in fashion’s halcyon days, the brand’s signature creativity has been applied to sunglasses and optical frames with their trademark numbered designs and absence of an ostentatious logo.

For decades, Graham Cutler and Tony Gross’s frames relied, in part, upon their reputation being dripped and whispered within style and fashion circles like verbal quicksilver. Considered bastions of iconic eyewear, Cutler and Gross designs continue to grace many of the most recognisable faces in the worlds of art, design, music and film.

The 9101 celebrates the 40th Anniversary of one of Tony Gross’ favourite frames – the 0101. The original 0101 was named after ‘Room 101’ in George Orwell’s Big Brother, where one’s greatest fears would be kept.