Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.

ZOTAX is the first of its kind as a powerful oversized optical design, amplified by the introduction of a new colour profile. ZOTAX offers a new way to self express in the midst of chaos, designed for the rebels and the outliers appealing to their unidentifiable personal style that naturally stands apart. ZOTAX is made to be an external representation of the strength shown from individuals who demand absolute individuality that non-conventional style offers them and reject societal normalities, unapologetically enjoying the freedom of a relentless pursuit of the truest self.