Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Elevate your view. Hau‘oli XS is a classic teardrop aviator designed with a tailored fit for petite face shapes. This style features a colourful wavy pattern on transparent temple tips for a playful touch, and Maui Pure lenses for crisp, lightweight views from skylines to shorelines.