Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Honokalani beach, on the road to Hana, reveals a natural marvel with the stark contrast of black sand, lush greenery and turquoise waters. Inspired by daring and worthwhile experiences, this nylon frame is a stately square, showcasing a flat-top browline thoughtfully crafted with tapered edges for angular emphasis.