Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

A contemporary, sporty evolution of the perennial best-seller Ho’okipa, Ho’okipa Ultra G features updated curving temples and the signature Wavy Pattern on the nose pads and rubber temple tips. Designed to enhance ventilation and reduce fogging during high-exertion outdoor sports, this style incorporates the impact-resistant Maui Ultra lens with a precision cut and offers an optional photochromic lens for improved visual comfort and adaptability in changing light conditions.