Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Ho’okipa Ultra R reimagines bestselling style Ho’okipa as a full-rim wrap built for greater coverage. With grooved, adjustable nose pads and temple tips, this design provides a custom fit and stable grip in open-air sports.