Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

A contemporary sporty evolution of the perennial best-seller Ho’okipa, Ho’okipa Ultra is updated with curving temples and the signature Wavy Pattern on the nose pads and temple tips. Designed with Maui Ultra, move confidently with an ultra-durable and ultra-light lens that promises an ultra-intense colour resolution on your most dynamic outdoor activities.