Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

For its versatility, this rectangular frame combines MauiPure® lenses with lightweight nylon and adjustable nosepads to offer comfortable, all-day wear. Huelo, as a new PureAir® style, provides protection and crisp views and invites you to find adventure at the heart of your most serene and lush environments.