Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Drawing inspiration from iconic Ho’okipa, ‘Ilikou adds a contemporary appeal with a complete rimless silhouette. Designed with MauiPure, find the perfect companion to both your urban adventures or time spent in nature.