Prodesign is the pioneering eyewear company founded in Aarhus, Denmark in 1973. Today, after more than 40 years in the industry, Prodesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to their Danish design heritage.

To honour their 50th anniversary in 2023, Prodesign are launching a series of their most iconic designs. When IRIS first launched almost 20 years ago, it took the world by storm. This super feminine concept with laser cut ornamentation is a piece of eyewear jewellery, exclusive and decorative in its level of detail. Today IRIS is still a favourite among many, and is now available in an updated 2023 version of the iconic concept.